Open Range — Design, Build, Landscapes
Branded by AKG
Wonder, in every format.
(01) — Overview
Open Range is a design-build studio in the Salt Lake City area, working across interiors, construction, and landscapes for residential, commercial, and multi-family clients. Branded by AKG, where I led positioning and implemented the communications across channels.
The positioning rests on one idea: design that makes people feel something, and works. Then it had to travel. The same handful of lines carries a 24-page magazine, a full-page print ad, a Meta campaign, and the website, and each surface sounds like it came from the same place.
Positioning
(02) — One voice, every surface
Consistency here doesn’t mean repetition. Each line has one job, and it does that job wherever it appears. “Wonder awaits” is brand tagline that invites the reader the think beyond the traditional constraints of interior design.
The lines
01
Wonder awaits.
Web · Magazine · Print ad · Social
02
Where wonder and function flawlessly align.
Web · Magazine · Social
05
Our style is your style.
Web · Magazine
03
One company. Seamless execution.
Web · Magazine · Social
Website
(03) — youropenrange.com
Short sections, one idea each, and the same editorial rhythm as the print, built for scrolling.
Homepage — hero
Process — Our Approach
Residential — Services
(04) — Magazine and print ad
A 24-page brand book that works as a sales tool. Each market, residential, commercial, and multi-family, gets its own color, and the voice stays the same.
Magazine
Volume 1 · 24 pages
Print ad
Full page
Paid social
(05) — Meta
The system at its smallest. A logo, a line, and a rule are enough.
Tell me what you’re working on.
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