Sinclair, a PR agency in Durham, brought AKG onto a campaign for NC Realtors at a crucial moment. After a major lawsuit involving the national association, state associations wanted to remind people what Realtors stand for, and why they’re the choice for real estate.

We developed six initial campaign directions, each with its own visual and communications strategy. The chosen direction contrasted Realtors with other kinds of professionals to make one point: when it comes to real estate, Realtors know. I wrote campaign copy across video, OOH, broadcast, paid social, landing pages, and internal assets for members, and was on set for the shoots.